Pantone sets the bar every year for color design and this year is no different. Viva Magenta is the 2023 Color of The Year, a color that Pantone claims, “is a shade rooted in nature descending from the red family and expressive of a new signal of strength”. And with no surprise, it’s also a color that pairs perfectly with our nature inspired color palette and product designs.
Viva Magenta is “an unconventional shade for an unconventional time” says Pantone. Given our recent “heightened appreciation and awareness of nature”, Pantone searched deep to find this shade of Magenta which traces its origins to cochineal, the source of red carmine dye. Typically when one thinks of natural colors, neutrals and shades of green or blue may come to mind but all colors have shades traced back to nature similar to Zest and Terracotta found in our standard color palette.
Viva Magenta also has a psychological component. Pantone says magenta balances boldness and fun, confidence and humanity. It likens that to how digital spaces have accelerated globalization, allowing people to connect with others and deepen their empathy.
“The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world,” Pantone says. “The result is a shade of red that expands our horizons of authenticity.”
Being a color inspired by nature and expressive of energy and strength, Viva Magenta provides us with true motivation to reveal bold ideas that will move us forward. Taking a look into our Calyx Collection, we searched for the perfect design to present Viva Magenta and we found the Venue Mobile.
Featuring a dynamic design, audacious wide-stance, and sharp leg design, Venue’s presence is truly amplified by Viva Magenta. Even better, we searched our current extensive line of optional colors and found Raspberry Red to be an almost exact match to Viva Magenta. In fact, the Venue Mobile you see in the photo is actually Calyx by Claridge’s Raspberry Red. And this color is available in any of our products that can be powder coated, so let your imagination run and search to find which of our products will bring your bold ideas to life with the help of such a powerful color.
Viva Magenta ushers in “an unconventional shade for an unconventional time” one that is fearless, empowering, inclusive and ready to take chances. From Calyx’s practically indistinguishable Raspberry Red, to our complementary standard colors, to the striking design of the Venue Mobile, we don’t just match Viva Magenta’s energy, we make it even stronger.
